Meet Sheila McAnear, the advertising/art director for Good Life Magazine.
Raised in eastern Cullman County, Sheila was in the third grade when she discovered she possessed a talent to draw that was clamoring to express itself.
“Ever since then I wanted to be an artist,” she says.
She has found numerous outlets for her art, but she has most often expressed it through the medium of advertising – to the benefit of the many accounts she has developed over the years through ad sales in radio, newspaper and, most recently, magazines.
“I enjoy showcasing a business and making it look its best for the public,” Sheila says.
After working a few years in radio, she took an advertising position at The Arab Tribune in 1986, beginning a 27-year career there. She was a big part of the reason the Trib was a consistent winner in the Alabama Press Association’s better newspaper and advertising contests.
Among her many accolades, in 2013 she won first place in the best niche publications category. That was for the work she did selling and creating the advertising in the glossy Arab, Alabama magazine, which the paper produced for the local chamber of commerce.
While she’s an indisputable expert when it comes to graphic design, she understands that being a successful advertising representative is more than that.
“It about building relationships with your clients,” Sheila explains. “It’s through knowing and understanding them and their business that I can best design effective advertising for them. I look forward to building great relationships like I had at the Tribune with our Good Life advertisers.”
Sheila lives in Scant City, halfway between Arab and Guntersville, with her three sons: Terry, 14, Taylor, 18, and Clint Light, 29. Clint recently took the bar since after earning a master’s degree in science and engineering followed by a law degree, both from California’s Stanford University.
Meet David Moore, the publisher/editor of Good Life Magazine.
Along with former co-worker Sheila McAnear from The Arab Tribune, he formed MoMc Publishing LLC in June. The company launched the quarterly Good Life Magazine Cullman County in August, to be followed in November with the inaugural issue of Good Life Magazine Marshall County.
“I am excited about these magazines – sometimes too excited to sleep,” David laughs. “I have wanted to showcase these wonderful places and the lifestyles the offer for some time now.”
Although the Birmingham native holds a psychology degree from The University of Alabama, writing and photography have long held sway over his creative side. And it’s been through newspapers that’s he honed his skills, starting in 1978 at the Shelby County Reporter.
“They gave me a notebook and camera and sent me out the door to find stories,” he says. “Everyone has at least one story, and a newspaper is a great job for someone fascinated by life.”
He later edited the daily Andalusia Star-News then was publisher and editor of the twice-weekly Brewton Standard. But 70-hour weeks drained family time with Diane and their son, Hunter, so David jumped when given the opportunity to edit the Tribune with 50-hour weeks at the same pay he earned in Brewton.
“I had to look on a map to find Arab,” he says. “But when I came here, I found more than a dot on a map. I found great people and fantastic area of the state.”
During his 22 years at the Tribune, Moore’s efforts resulted in a slew of awards from the Alabama Press Association, including a dozen general excellence awards for the overall paper and scores of personal awards for his writing and photography.
“It was a great run at the Trib, but it was time for a change,” David says. “It was time for Good Life Magazines.”
He notes that he already has the good life. Diane teaches piano and plays organ at their church. Hunter graduated from the University of Alabama at Huntsville 2013 then got married. And their rescue dog, Porter, sleeps at David’s feet as he works from his home office on the stories, photos and layout for Good Life Magazine.